ADVERTISING MAIL

• Advertising Mail also known as Direct Mail Marketing is used to promote business through Post Office Private Letter boxes/bags or door to door distribution.

• Advertising Mail creates awareness on specific issue and builds awareness.

• Educates people and builds preference for specific products/service. It is used as a medium to encourage and attract people to buy/use the advertised products/services

• Advertising Mails are normally in form of leaflets, brochures, booklet, cards and even catalogues

Un-Addressed Advertising Mails

These are advertising materials which do not have specified addresses meant for distribution in any Post office letter box in centres/locations determined by the client.

Addressed Advertising Mails

These are advertising materials which have specific names and addresses and have to be sorted in Post office Letter boxes according to the address indicated thereon. (check fee table)

Using Advertising Mail

1. Use the Post Office extensive network to promote your products/services through leaflets, brochures, booklets, cards and catalogues.

2. Prepare you printed materials not exceeding 50gms and arrange the items neatly in bundles of 100 according to the desired destination.

3. Hand them over to any Post office counter and pay the distribution charges accordingly.
   
   Benefits

• Post office box renters are the affluent consumers with medium/high disposable income hence an advertiser will be hitting the right target.

• It is flexible and selective medium of communication as it can be limited to a number of recipients.

• It can be personalized in the sense that communication can be between individuals or between institution or companies and individuals.

• It can be timed to be delivered on certain days, weeks or at particular time of the month/year.

• It is a faster option of the print medium, brochures/leaflets can be quickly sorted into the Post office letter boxes without delay.

• It is cost effective way of exploring new customers and creating sales for new products/services in the market.

• It can be targeted to particular areas such as ward, district, region or countrywide.

• Better response rate than television, radio or press because the message delivered by mail is READ and can be KEPT.